What I hear about the old media strategies

I have chosen three ideas of what is reported to me that the analysis would today committees strategic groups that hold the major big and old media. Traditional media are expected to gradually disappear in favor of online content distributors. This changeover was speeding up when the advertising market share captured by these new channels would make definitely unprofitable old media, what would happen in five to ten years. The strategy is to impose on them would make it last as long as possible and profitable this phase of decline. To do this, it would be vital not to disturb the factors that bring them always important advertising budgets, among other systems, audience measurement. A large part of the new entrepreneurs in traditional media such as TV, radio and the press would today this analysis: It would be easier and less expensive to create and operate a new media (even TV) with new low cost technologies for the production and Internet broadcast. New and small media have access to content that prices getting lower and lower with new technical tools of production but also with content sources. New and small media could focus quite naturally with social networks. They would be better preserved the risk of extinction by their ability to deal with issues of proximity, community, and their generation ad targeting. But hearing these media would not be hurt or measured by the devices and the old major media would not change.