What is ideally my audience measurement system?

My vision of the ideal concept today for my radio, covers an enlarged market to my real territories (linguistics, technical, geographical ...). This market will be segmented by target advertising and editorial. It would include a market mechanism for (purchase and sale), powered by an integrated ... Data cross media audience, reliable, targeted, continuous, available in real time, including audience share of all stations likely to compete with me (so no use of watermarking). Sold data space and the advertising coverage, they also cross-media, available in real-time and instantly integrated to the data audience. Structured data and detailed information on the programs broadcast. The tools to assist decision making for both buyers space (optimization plans and impact assessment) and sellers (optimizing rates). It would be true of all technical checks by professionals such as Veritas or large international audit firms.