What say the Professionals for audience measurement?

The system which will replace those currently in place is already quite clearly outlined by the Coalition for Innovative Media Measurement. It should ideally be measured by the same source (single source) and real-time television audience and all radio channels, Internet and social networks, the press and the outdoors advertising. It will be based on data from the advertising, also available in real time. It should be exploitable across applications which support decision-making of a new generation, especially to automatically update diffusion plans but also for the media, updating the pricing space depending on their audience and demand. It will provide easily articulate on tools for measuring advertising effectiveness.