Arbitron PPM - MediaWatch Gfk - Ipsos Phone

Arbitron PPM This is one that has been the most concession contracts and partnerships with major institutions who have paid for not using it (like Gillette bought the patents of products that prevent the beard to grow to be not broadcast). It can provide data in near-real time by a mobile Internet connection. The fact that it is a box to always carry oneself is a handicap. "It is a not declarative system but binding and almost punitive but as the electronic bracelet of remand" as a panelist said. This is a closed system (hard and soft). Well protected by patents. Therefore, it evolves very slowly, more slowly than technology and telecom signal recognition. For this reason, he lost the advance it had ten years ago. MediaWatch Gfk It is a passive individual PPM and mobile integrated into a wristwatch. It has the advantage that keeps constantly on itself. It does not have audience data in real time because it is not on-line, you must connect it to a rack to download its measures. A small module can integrate the audience of the press (in declarative). It also uses the principle of watermarking, even if Gfk Telecontrol pushed his researches far enough in recognizing the signals without watermarking. Its designers have forgotten that a watch is a very personal object, which bears the image and style of its owner. They developed models very ugly and very recognizable. This double bias unfortunately handicap strongly MediaWatch when recruitment panelists and affecting the social behavior of these panelists identified as such by their relatives. It is also a closed system (hardware and software) and condemned to move slowly in a technological changing. Ipsos Phone This is an application for the recognition of watermarking signals which can be incorporated in current smart-phones and transmits what it recognized in almost real time. This is the device that would bring the most ideal if the algorithm did not have a capacity as low recognition in a noisy environment (discussion, engine, etc.) and if not drained quickly if the battery phone. This is not a closed system by the hardware as is the case for the two systems mentioned previously. It can take advantage of other phone features such as the location, the ability to measure the behavior of Internet audience on the phone. This is one of the three that is most likely to change quickly.