Audience measurement : The sidelining of the real experts

The sidelining of the real experts The experts who are approached by groups are often ex operational groups or other institutions. These are not researchers. These experts tend to reproduce what they know, that is to say, the old devices. However, there are many researchers who work and publish many of these themes. I found a lot of publications that focus on dysfunctions that I mentioned. They are not solicited by groups. Themselves usually take away from these markets. Researchers that I could ask are rather pessimistic about the chances of deep change initiated by organizations today. Some imagine rather a sudden break.