Major media pay and control the audience measurement

Major media pay and control the audience measurement Groups and committees who conduct audience measurement media are dominated by big media. These are necessary because they have a historical leadership but because they pay more and others. It is therefore difficult to oppose their views. The orientations of these media are naturally rather conservative and not very innovative because the old systems protect their dominance. The amount of the subscription media studies is used by major media such as a barrier to exclude small media. It is clear that if audience measurement were much cheaper, their leadership would weakened. They tend to favor heavy methodologies and denigrate innovations that could reduce costs. Small and new media will have no say in the market as long as they do not break the taboo that leadership or they will not leave groups.