Audience measurement : The major institutes have no interest in that change

The major institutes have no interest in that change Audience measurements are highly profitable and safe for major institutes. They are a stable part of their business, while other activities are much more fluid and disrupted. A contract for audience measurement involves several years, he leaves a margin greater than 30% and is often extended. There is virtually no industry that has both a margin so high and so low risk. Measurements in the field of television audience, there is a technical barrier to entry. It is almost impossible to institute to win one of these tenders. In some cases, major media institutions participating in the capital that measure them. In many other areas, typical conflict of interest would be impossible. Large institutions do not pressure to break the status co, especially with new technologies that could reduce the budgets of audience research and open the door to new institutes competitors.